The Challenge

Marketly’s marketing team ran multiple campaigns across channels at the same time. Planning, approvals, and content handoffs were managed manually, leading to delays and missed timelines.

As campaign volume increased, the team struggled to maintain consistency and visibility.

The Solution

Marketly deployed Sprig to manage campaign workflows and coordination.

Agents were configured to:

• Track campaign stages and approvals

• Coordinate content reviews across teams

• Trigger reminders and handoffs automatically

• Ensure timelines stayed on track

Human approval steps were added before campaigns went live.

The Result

Campaign execution became faster and more predictable. The team launched more campaigns without increasing headcount or operational overhead.

Sprig helped standardize workflows while preserving creative flexibility.

Why Sprig Worked

Sprig’s adaptive workflows and approval guardrails made it possible to automate marketing operations without losing control.